Privacy Policy

Ayyamittu Unn OPC Private Limited (hereinafter referred to as "BRAKE TIME") has formulated this Privacy Policy, last reviewed on December 06, 2025, to describe its practices in connection with the personal information of customers collected through:

• The BRAKE TIME platform located on www.braketime.in
• The BRAKE TIME's online food ordering application
• All other products or services provided by BRAKE TIME as described on the platform
• Offline interactions with BRAKE TIME, including hard copy registration cards, competition entries, and contacts through consumer services call centers
• Cookies and other tracking technology which collect certain information when customers interact with the BRAKE TIME platform

BRAKE TIME is committed to safeguarding the privacy of customers and ensuring their continued trust with their Personal Information. Personal Information includes:

• Personal Contact Information: Information allowing BRAKE TIME to contact customers (e.g., name, email address, and phone number)
• Account Login Information: Information required to establish a user account (e.g., login ID/email, username, password, and security question/answer)
• Consumer Feedback: Information customers share about their experience using BRAKE TIME products and services (e.g., comments, suggestions, testimonials, and feedback)

BRAKE TIME collects and uses personal information only as necessary for the purposes for which it was obtained.

BRAKE TIME may use personal information for the following purposes:

• Orders: To process and dispatch customer orders and inform customers about their order status
• Account Maintenance: To create and maintain customer accounts, including administering loyalty or rewards programs
• Consumer Service: To provide customer service through various communication channels including email, telephone, and online chat
• Communications: To provide customers with notifications where they have opted-in (via SMS, emails, and app notifications)
• Other Purposes: To maintain platform security, conduct demographic studies, audits, and enhance user experience

This Privacy Policy applies to personal information collected by BRAKE TIME for providing customers with its products and services.

Customers may review, correct, or amend their information at any time. If customers choose not to provide information, BRAKE TIME shall not be liable to provide services. Customers can opt out by unsubscribing from the platform.

BRAKE TIME reserves the right to make changes to this Privacy Policy quarterly or as necessitated by changes in law, standards, or technology. We encourage customers to regularly review this Privacy Policy.

BRAKE TIME does not share personal information unless the customer has provided specific consent. BRAKE TIME may disclose personal information if:

• Required by law and/or regulatory authority
• Reasonably necessary to comply with legal processes or respond to claims
• In the event of a merger or acquisition, where the acquirer would have access to maintained information

BRAKE TIME may provide customer Personal Information to its affiliates or related companies for legitimate business purposes. There is a direct contractual agreement between BRAKE TIME and vendors.

Customers will not be part of any disputes in commercial activities between BRAKE TIME and vendors. Client does not have any commercial involvement in the same.

BRAKE TIME undertakes to comply with reasonable security practices and procedures as mandated under applicable laws, including the Digital Personal Data Protection Act, 2023 and rules made thereunder.

Security measures include:

• Secure Operating Environments: Personal information is stored in secure environments accessible only to authorized personnel on a need-to-know basis. BRAKE TIME follows generally accepted industry standards.
• Encryption for Payments: Industry-standard encryption for sensitive financial information (credit card/debit card/UPI/online banking) through third-party payment gateway providers complying with PCI DSS (Payment Card Industry Data Security Standard)
• Prior Authentication: Registered consumers must verify their identity (login ID and password) before accessing or making changes to their account

BRAKE TIME will retain Personal Information only for as long as necessary for the stated purpose, taking into account the need to answer queries, resolve problems, provide improved and new services, and comply with legal requirements under applicable laws.

This means BRAKE TIME may retain personal information for a reasonable period after the last interaction. When personal information is no longer required, it will be destroyed or deleted in a secure manner.

BRAKE TIME ensures that the rights of data subjects are respected and upheld when processing personal data. Data subject rights include:

• Data Subject Access Request: Request information about the personal data BRAKE TIME processes
• Data Subject Delete Request: Request deletion of personal data processed by BRAKE TIME
• Data Subject Edit Request: Request corrections to personal data that BRAKE TIME processes
• Data Subject Export Request: Request extraction of personal data processed by BRAKE TIME
• Data Subject Restrict Request: Request restrictions on the processing of personal data
• Objection Request: Request cessation of processing personal data

BRAKE TIME shall not transfer any personal information to any person in India or abroad unless:

• Such transfer is necessary for the performance of lawful contract between BRAKE TIME and the customer, or the customer has consented to such transfer; and
• The person to whom personal information is transferred has undertaken to provide data protection as required under applicable laws

Customers may contact the Grievance Officer in the event of any discrepancies or grievances with respect to processing of information. The Grievance Officer shall address all such discrepancies and grievances within one month of receipt.